Privacy Policy

Privacy Policy

Last updated: April 9, 2026

This store and website (www.velara.uk) is operated by MarketWave Commerce, a company registered in The Netherlands. Throughout the site, the terms "Velara", "we", "us" and "our" refer to the brand Velara, as operated by MarketWave Commerce. Velara offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our services, or make a purchase from www.velara.uk (the “Site”) or otherwise communicate with us (collectively, the “Services”).

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, financial account information, and other payment details.
  • Account information including your username, password, and security questions.
  • Transaction information including the items you view, put in your cart, purchase, or return, and your past transactions.
  • Communications with us including the information you include in communications with our customer support team.
  • Device and Usage information including information about your device, browser, network connection, your IP address, and information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, visit our Site, or communicate with us.
  • Automatically through the Services including from your device and through the use of cookies and similar technologies.
  • From our service providers and other third parties, such as our platform provider Shopify.

How We Use Your Personal Information

We may use your personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: To process your payments, fulfill your orders, manage your account, arrange for shipping, facilitate returns, and create a customized shopping experience for you.
  • Marketing and Advertising: To send marketing and promotional communications and to show you advertisements for products or services.
  • Security and Fraud Prevention: To detect and investigate possible fraudulent, illegal, or malicious activity and to secure our services.
  • Communicating with You: To provide you with customer support and to maintain our business relationship with you.
  • Legal Reasons: To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With Shopify and other vendors who perform services on our behalf (e.g., payment processing, data analytics, fulfillment, and shipping).
  • With business and marketing partners to provide services and advertise to you.
  • When you direct us, request us, or otherwise consent to our disclosure of certain information.
  • Within our corporate group or in connection with a business transaction such as a merger.
  • To comply with any applicable legal obligations, enforce our terms of service, and protect the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify Inc. Information you submit to the Services will be transmitted to and shared with Shopify to provide and improve the Services. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live (such as the UK or European Economic Area), you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of your personal information and request that we transfer it to a third party.
  • Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent, you have the right to withdraw this consent.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us. You may also have the right to lodge your complaint with your local data protection authority.

International Transfers

As we are a Netherlands-based company, please note that we may transfer, store, and process your personal information outside the country you live in (e.g., the United Kingdom). If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the UK.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact & Data Controller Information

Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using the details below.

For the purpose of applicable data protection laws (including GDPR and UK GDPR), the data controller for your personal information is MarketWave Commerce.

Legal Business Entity: MarketWave Commerce

Business & Return Address: De Nieuwe Erven 3 5431NV Cuijk The Netherlands

Email: support@velara.uk

KVK (Dutch Chamber of Commerce) Number: 92263313